An overview of best media practices for nonprofits taught by a veteran member of the national media: how to develop and manage a targeted media list, pitch more effectively, develop stronger relationships with press, become an outlet’s “go-to expert,” give more compelling interviews, and use press hits to garner even more media attention for your organization.
Building a media list is the most important step in executing an effective media relations plan. Taught by a veteran member of the media, learn how to identify the journalists who are most likely to cover your mission, track down contact information (without paying for an expensive service like Cision), and strengthen relationships to get the most benefit from your contacts.
Once you’ve booked an interview, don’t lose valuable exposure by giving an ineffective interview. Taught by a veteran national television news producer, learn how to deliver impactful sound bites, vary your speaking style based on the outlet, and deliver interviews that members of the press will love (and therefore encourage other outlets to call and book you, too)
All of these courses are only samples and will be tailored to meet your organization’s needs. Courses can be taught remotely or in-person for any number of attendees